She created the company in 2004, and is determined to put the brand Escape Nomade on the map of the international new luxury goods market. As to reach that goal, she decided not compete with the old world luxury brands, but make its users jump that ship to belong to that new world that is evolving.
Her background is Design for the Environment, and with her not for Profit Organziation East Meets West in New York in the eighties wrote the guidelines for Design for the Environment, later successfully adapted by EPA. AT&T and IBM once they applied DFE they saved millions of dollars in the first year.
The reason for designing and manufacturing tents is to create a sustainable elegant, affordable, safe and self-sufficient mobile living space in nature, delivered by knowledgeable People and their enthusiastic family members for a fair Profit to all stakeholders. To educate and enlarge people’s environmental awareness by opening doors to remote areas that would otherwise be inaccessible; conserve both nature and culture by protecting the environment and its cultural heritage.